I am the girl who has jumped off the deep end and fallen in love with fashion. I love prancing around town in an outfit that fits my body and personality. You can find me on the clearance racks of H&M and Express (two of my fav stores) and at your local thrift store. I love fashion but not breaking my pockets, so I’m always on the hunt for deals and steals!
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I am a lover of all things fabulous and fashionable (but affordable). In my former life I was either a major diva or sensational drag queen. Not quite sure of which one, but my love of MAC make-up, accessories, music, hair and need to overly exaggerate has followed me to this life. I am a chameleon, so my style and hair is always changing to fit my multiple personalities. I am a reality/sitcom TV and celebrity gossip junkie as well.
Photo courteousy of hellomagazine.com
King Bey is the new face of H&M. The two power houses will be presenting beachwear and swimwear, availble to consumers this May. The songtress infused the design process with her ideals of femininity. She stated, "I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind."
The collection will be a part of H&M's Water Collection, that raises money for the organization Water Aid. You have to love fashion that GIVES BACK.
The campaign will include print ads, bill boards, and a commercial featuring Beyonce's upcoming single. "Standing on the Sun".
I think it's great that Beyonce has teamed up with a retailer that is shopped by teens, college students, and young professionals. I think this collaboration with H&M may have a little more buzz than Beyonce's House of Deron Apparel. What are your thoughts?